1. Commitment to Commercial Clarity
ReplaceRoots adheres strictly to the Advertising Standards Council of India (ASCI) guidelines and Dental Council of India ethical regulations. Advertising revenue enables us to maintain an accessible, high-performance platform for patients, but commercial interests never dictate clinical integrity.
2. Identification of Paid Inventory
Any clinic listing, placement, or banner that involves monetary consideration is unambiguously labeled as "Sponsored" or "Featured". We prohibit native advertising that disguises paid promotions as unbiased organic search results.
3. Prohibited Healthcare Claims
Sponsored listings and advertisements must never make misleading healthcare claims, including:
- "100% Guaranteed Success" or "Zero Failure" guarantees for surgical osseointegration.
- Unverified claims of being "India's Number One" or "Best Dental Clinic in the World" without documented independent awards.
- Misleading price anchorings that conceal mandatory diagnostic scanning, consultation, or crown fabrication fees.
- Disparagement of other dental practices, treatment protocols, or competing implant brands.
4. Editorial Insulation
Advertisers have no editorial control over guides, educational reviews, glossary definitions, or cost calculator algorithms. Content creators and medical reviewers work completely independently of the sales and monetization department.